Classifier Instance:

Anchor text: Maxis
Target Entity: Maxis
Preceding Context: When Wright took his idea to the Maxis board of directors, Jeff Braun says, “The board looked at The Sims and said, ‘What is this? He wants to do an interactive doll house? The guy is out of his mind.’ ” Doll houses were for girls, and girls didn’t play video games. Maxis gave little support or financing for the game. Electronic Arts, which bought
Succeeding Context: in 1997, was more enthusiastic. Wright’s games are so different from E.A.’s other releases that it was hard to imagine the two being united in the same enterprise. But the success of SimCity had already established Sim as a strong brand, and E.A., which by then, fifteen years after its founding, was becoming a Procter & Gamble-style brand-management company, foresaw the possibility of building a Sim franchise.
Paragraph Title: null
Source Page: Will Wright (game designer)

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