Classifier Instance:

Anchor text: Steve Jobs
Target Entity: Steve_Jobs
Preceding Context: Mike Markkula, a retired Intel salesman who provided early critical funding for Apple Computer, was keen on marketing. From 1977–1981, Apple used the Regis McKenna agency for its advertisements and marketing. In 1981, Chiat-Day acquired Regis McKenna's advertising operations and Apple used Chiat-Day. At Regis McKenna Advertising, the team assigned to launch the Apple II consisted of Rob Janoff, art director, Chip Schafer, copywriter and Bill Kelley, account executive. Janoff came up with the Apple logo with a bite out of it. The design was originally an olive green with matching company logotype all in lower case. Steve Jobs insisted on promoting the color capability of the Apple II by putting rainbow stripes on the Apple logo. In its letterhead and business card implementation, the rounded "a" of the logotype echoed the "bite" in the logo. This logo was developed simultaneously with an advertisement and a brochure; the latter being produced for distribution initially at the first West Coast Computer Faire. Ever since the original Apple II, Apple has paid high attention to its quality of packaging, partly because of
Succeeding Context: ' personal preferences and opinions on packaging and final product appearance. All of Apple's packaging for the Apple II series looked similar, featuring lots of clean white space and showing the Apple rainbow logo prominently. For several years up until the late 1980s, Apple used the Motter Tekkura font for packaging, until changing to the font.
Paragraph Title: Advertising, marketing, and packaging
Source Page: Apple II series

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