Classifier Instance:

Anchor text: Blockbuster Video
Target Entity: Blockbuster_Inc\u002e
Preceding Context: American Beauty was released on VHS on May 9, 2000 and on DVD with the DTS format on October 24, 2000. Before the North American rental release on May 9,
Succeeding Context: wanted to purchase hundreds of thousands of extra copies for its "guaranteed title" range, whereby anyone who wanted to rent the film would be guaranteed a copy. Blockbuster and DreamWorks could not agree a profit sharing deal, so Blockbuster ordered two thirds the number of copies it originally intended. DreamWorks made around one million copies available for rental; Blockbuster's share would usually have been about 400,000 of these. Some Blockbuster stores only displayed 60 copies, and others did not display the film at all, forcing customers to ask for it. The strategy required staff to read a statement to customers explaining the situation; Blockbuster claimed it was only "[monitoring] customer demand" due to the reduced availability. Blockbuster's strategy leaked before May 9, leading to a 30% order increase from other retailers. In its first week of rental release, American Beauty made $6.8 million. This return was lower than would have been expected had DreamWorks and Blockbuster reached an agreement. The same year's The Sixth Sense made $22 million, while made $8.1 million, even though the latter's North American theatrical performance was just 29% that of American Beauty. Blockbuster's strategy also affected rental fees; American Beauty averaged $3.12, compared with $3.40 for films that Blockbuster fully promoted. Only 53% of the film's rentals were from large outlets in the first week, compared with the usual 65%.
Paragraph Title: Home media
Source Page: American Beauty (film)

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