Classifier Instance:

Anchor text: 72nd Academy Awards
Target Entity: 72nd_Academy_Awards
Preceding Context: As the nominations for the
Succeeding Context: approached, a frontrunner had not emerged. DreamWorks had launched a major campaign for American Beauty five weeks before ballots were due to be sent to the 5,600 Academy Award voters. Its campaign combined traditional advertising and publicity with more focused strategies. Although direct mail campaigning was prohibited, DreamWorks reached voters by promoting the film in "casual, comfortable settings" in voters' communities. The studio's candidate for Best Picture the previous year, Saving Private Ryan, lost to Shakespeare in Love, so the studio took a new approach by hiring outsiders to provide input for the campaign. It hired three veteran consultants, who told the studio to "think small". Nancy Willen encouraged DreamWorks to produce a special about the making of American Beauty, to set up displays of the film in the communities' bookstores, and to arrange a question-and-answer session with Mendes for the British Academy of Film and Television Arts. Dale Olson advised the studio to advertise in free publications that circulated in Beverly Hills—home to many voters—in addition to major newspapers. Olson arranged to screen American Beauty to about 1,000 members of the Actors Fund of America, as many participating actors were also voters. Bruce Feldman took Ball to the Santa Barbara International Film Festival, where Ball attended a private dinner in honor of Anthony Hopkins, meeting several voters who were in attendance.
Paragraph Title: Accolades
Source Page: American Beauty (film)

Ground Truth Types:

Predicted Types:

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