Classifier Instance:

Anchor text: Red Diamond
Target Entity: Red_Diamond
Preceding Context: Among the most popular of Henson's commercials was a series for the local Wilkins Coffee company in Washington, D.C., in which his Muppets were able to get away with a greater level of slapstick violence than might have been acceptable with human actors and would later find its way into many acts on The Muppet Show. In the first Wilkins ad, a Muppet named Wilkins is poised behind a cannon seen in profile. Another Muppet named Wontkins (with Rowlf's voice) is in front of its barrel. Wilkins asks, "What do you think of Wilkins Coffee?" and Wontkins responds gruffly, "Never tasted it!" Wilkins fires the cannon and blows Wontkins away, then turns the cannon directly toward the viewer and ends the ad with, "Now, what do you think of Wilkins?" Henson later explained, "Till then, [advertising] agencies believed that the hard sell was the only way to get their message over on television. We took a very different approach. We tried to sell things by making people laugh." The first seven-second commercial for Wilkins was an immediate hit and was syndicated and re-shot by Henson for local coffee companies across the United States; he ultimately produced more than 300 coffee ads. The same setup was used to pitch Kraml Milk in the Chicago, Il., area and
Succeeding Context: coffee.
Paragraph Title: Projects in the 1960s
Source Page: Jim Henson

Ground Truth Types:

Predicted Types:

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